Central CA SBDC Regional Network
Helping Your Business Start, Grow and Succeed

*WEBINAR WEDNESDAY: 25 Game-Changing Social Media Hacks for Small Businesses

On this week’s free webinar, host and SBDC director, Kelly Bearden will be joined by Jeff Simpson, owner of Eastern Sierra Marketing, an agency that specializes in social media management. Simpson will provide 25 strategies and tactics designed to help small businesses easily create social media content, build audiences, and increase engagement. 
 

Small Business Funding Options

Twenty small business funding options and questions business owners can expect lenders to ask are among topics of this week’s free webinar. Host and SBDC director, Kelly Bearden focuses on essentials for small businesses to become “loan ready” including several necessary factors to start or place a company in position to expand and grow through acquiring capital. Kelly also discusses the recent deadline extension to file the Beneficial Ownership Information (BOI) reporting requirements under the Corporate Transparency Act (CTA).

The World Is Your Market: Exporting 101 Essentials

Expanding your business into international markets presents exciting growth opportunities—but success requires the right strategy. Hosted by Central Ca SBDC’s two global trade advisors, both alumni of the U.S. Department of Commerce Foreign Commercial Service and currently guiding companies and trade associations in a variety of industries to enter new markets worldwide. Join our free webinar to gain critical insights into the fundamentals of exporting, from market selection to regulatory compliance and effective partnership strategies.

Coffee & Conversation w/ Pashion Footwear

  • 8:30-9:30AM - Keynote Speaker
  • 9:30-10AM - In Person Networking

Join us this month for a special Coffee & Conversation featuring keynote speaker Haley Pavone, founder and CEO of Pashion Footwear. Haley is a Cal Poly alum and entrepreneur who revolutionized the footwear industry with her innovative convertible high heels. Her journey from a student startup to a nationally recognized brand is an inspiring story of resilience, innovation, and entrepreneurial success.

Unlocking Modern Marketing: From Mad Men to AI

Marketing has transformed dramatically over the past century, evolving from traditional advertising methods to today’s AI-driven strategies. This interactive workshop gives small business owners a hands-on opportunity to explore how marketing tactics have adapted over time and how to apply these insights to modern business growth. Through real-world case studies, expert insights, and collaborative challenges, participants will learn how to reach their target audience, maximize limited resources, and stay competitive in a rapidly changing digital landscape.

Agricultural Business and Innovation

USDA Value Added Producer Grants, the cost of foods, and a breakfast barometer are among topics of this week’s free webinar sponsored by the CSU Bakersfield SBDC.

SBDC director, Kelly Bearden is joined by Dr. Aaron Hegde, professor of economics at CSUB and executive director of the university’s Grimm Family Center for Agricultural Business. Dr. Hegde discusses the Grimm Family Center’s planned programs and events for 2025, opportunities for student research and field experience, and the creation of new innovations and technologies.

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.