Marketing has transformed dramatically over the past century, evolving from traditional advertising methods to today’s AI-driven strategies.

This interactive workshop gives small business owners a hands-on opportunity to explore how marketing tactics have adapted over time and how to apply these insights to modern business growth. Through real-world case studies, expert insights, and collaborative challenges, participants will learn how to reach their target audience, maximize limited resources, and stay competitive in a rapidly changing digital landscape.

This special Coffee & Conversation session features keynote speaker Haley Pavone, founder and CEO of Pashion Footwear. Haley is a Cal Poly alum and entrepreneur who revolutionized the footwear industry with her innovative convertible high heels. Her journey from a student startup to a nationally recognized brand is an inspiring story of resilience, innovation, and entrepreneurial success.

Great customer service can turn a one-time guest into a loyal regular. In this interactive workshop, restaurant owners, managers, and staff will learn essential service strategies to create outstanding dining experiences. From first impressions to handling challenging situations, we’ll cover best practices for hospitality, communication, and customer satisfaction. Whether you’re looking to refine your service approach or build a strong foundation for your team, this session will provide actionable insights to elevate your restaurant’s success.

Did you know that 60% of small business owners find acquiring new customers to be their biggest challenge?

If you’re feeling overwhelmed by trying to do it all, you’re not alone! Join us for our “Driving Sales Success for Small Businesses” webinar!

We will learn how to:
- Shift from “doing it all” to thinking like a business owner who drives sales and growth
- Learn the essential sales principles that every small business needs to generate consistent revenue
- Get clear on what you’re selling, who you’re selling to, and why they should buy from you

Details on small business vendor opportunities with several active projects in Kern County are discussed when Richard Chapman, president & CEO of the Kern Economic Development Corporation joins SBDC director, Kelly Bearden on this week’s free webinar.

Kelly begins the webinar with a look at strategies to grow and expand an existing business including new locations, product lines, and acquisitions, along with small business economics and funding ideas.

Learn how AI can help businesses with work short cuts, computer technology and software, data analysis and improve overall efficiency on this week’s free webinar when Jim Damian, CEO of Linean joins host and SBDC director, Kelly Bearden. Linean, LLC is a new tech start-up created by Damian that provides advisory services and artificial intelligence driven data solutions.

Bearden begins the webinar with a look at strategies to grow and expand an existing business that include new locations, product lines, and acquisitions, along with small business economics and funding ideas.