Central CA SBDC Regional Network
Helping Your Business Start, Grow and Succeed
"“The SBDC has been instrumental in helping create successful marketing campaigns and marketing materials for JOERide. Additionally the SBDC has connected me with new clients which resulted in mutually beneficial client/customer relationships.” – Patrick Esquibel, Founder
More Info: Website


JOERide’s Patent Pending novel bicycle cofee holder strap design keeps you “Splash Free” while riding with your favorite cup of JOE on your bicycle. Recognizing his own design capabilities combined with his existing network of manufacturing resources, founder Patrick Esquibel was inspired to create my own product as well as be a resource to create and begin to produce new innovative products.

SBDC Assistance: Customer Development, Networking, Strategic Marketing

Economic Impact: $23,100 Increase in Sales

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.