Learn necessary steps to kicking off a marketing campaign that include planning, setting goals, elements of what the entire process could look like prior to launch, and more when Melissa Forziat, nationwide marketing speaker, consultant, and author joins guest host and SBDC marketing consultant and webinar producer, Maureen Buscher-Dang on this week’s free webinar.
Maureen begins the webinar with a marketing spring cleaning checklist for small businesses, plus information on a recent email loan and grant scam making the rounds.
This marks the 315th episode of the weekly “Webinar Wednesday” business series that provides news and information helpful to employers and business owners.
The CSU Bakersfield Small Business Development Center provides free one-on-one consulting to help small business owners. New and existing businesses can sign up for assistance by clicking here!
TIMESTAMPS Note: The bold blue link below is a direct link to when Melissa Forziat begins her presentation, "How to Launch a Successful Marketing Campaign"
00:00 Intro
00:32 What’s up today April 3, 2024
02:00 Poll Question #1: “What topics would you like to see on Webinar Wednesday?”
04:17 Have you received unsolicited email from SBDC offering small business loans or grants?
06:34 Marketing spring cleaning checklist
09:35 SBDC Regional 8-Part Series: Blueprint for Restaurant Success
10:30 Want to Run a Home Daycare Business?
10:47 CSUB YouTube Channel
11:05 FREE Human Resources Hotline for Employers
11:25 Maureen introduces guest Melissa Forziat, marketing speaker, consultant, & author
12:24 Melissa begins to speak
14:52 A few housekeeping items
16:11 Step by Step – setting objectives, establishing timelines, debriefing
17:08 Setting Objectives
17:42 Types of Campaigns
19:58 Top Tip – define success before you start to plan
20:57 Marketing Campaign Goals
26:07 Establishing Timelines – 3 Stages of a Campaign
28:44 Top Tip – the longer the onramp, the more successful your launch can be
29:06 Campaigns Are a Backdrop
30:07 Designing Your Timeline
31:25 Marketing Tactics List – Step 1: Choose your channels
34:33 Step 2: Plug in the launch date
34:51 Step 3: Plug in the marketing tactics with predetermined dates
35:39 Step 4: Plug in announcement day across all public channels
36:13 Step 5: Plug in direct outreach to any key people / stakeholders
37:01 Step 6: Plug in time for creating graphics or promotional materials
37:33 Step 7: Plug in ongoing public outreach
38:17 Step 8: Plug in Offramp Outreach Milestones
38:30 Step 9: Plug in Offramp Event-Specific Outreach
39:13 Step 10: Make a List of Content to Gather During Launch Day
39:57 Remember
40:12 Debriefing
40:49 What to evaluate when you debrief
44:00 Melissa & Maureen answer questions from webinar attendees
