Central CA SBDC Regional Network
Helping Your Business Start, Grow and Succeed

How can companies prepare for the Holiday 2021 Season?

Do you know the 3 Key Trends that could impact your business this holiday season?

It's not to early for brands and retailers to start focusing on the Holiday 2021 season. The pandemic has permanently changed the way consumers shop, and smart businesses are evaluating how to incorporate best practices into their Holiday planning.

National publication Ad Week offers three insightful trends focused on growth that companies should consider. These include:

*WEBINAR: Managing Your Small Business Beyond the Pandemic - Sept. 8

Host and SBDC director, Kelly Bearden will take a deep dive into details of several government business pandemic relief programs. Topics include the impact of current federal legislation on the Employee Retention Tax Credit (ERTC), PPP loan forgiveness options and the SBA portal, current information and solutions on the Economic Injury Disaster Loan Program [EIDL], supplemental and targeted EIDL, and more. 

Questions from attendees will be taken.  

Webinar: Subcontracting and Teaming Strategies to Grow Your Business

Cal Coastal SBDC joins with the Monterey Bay Procurement Technical Assistance Center (MBPTAC)to present a webinar titled: “Subcontracting and Teaming Strategies to Grow Your Business.”

Various teaming arrangements can prove to help you grow your business. Learn about different types of teaming opportunities available to you, how they can benefit your company, how to go about identifying a teaming partner, and explore government-approved teaming agreements such as joint ventures and mentor-protégé agreements.

Menu Mastery Webinar Segment 3-Overcoming Rural Restaurant Challenges

Join us for The Menu Mastery Webinar Series presented by Tom Bruce of Central Coast Food and Beverage.

The webinar series will include three segments:

September 15th- Roundtable discussion-Overcoming Rural Restaurant Challenges will cover:

  • Participants questions/challenges resulting from recent market changes
  • A open discussion of some innovative best practices with industry experts and peer restaurant owners

Menu Mastery Webinar Segment 2-Restaurant Profitability Strategies

Join us for The Menu Mastery Webinar Series presented by Tom Bruce of Central Coast Food and Beverage.

The webinar series will include three segments:

September 14th- Restaurant Profitability Strategies will cover:

  • Tips to support a weekly prime profit analysis
  • Pricing strategies that will increase your prime profit
  • Marketing strategies to improve prime profit

Menu Mastery Webinar Segment 1-The A-Z of Menu Mastery

Join us for The Menu Mastery Webinar Series presented by Tom Bruce of Central Coast Food and Beverage.

The webinar series will include three segments:

September 13th- The A-Z of Menu Mastery will cover: 

  • Discussion of how to be strategic with your menu design to maximize profit potential
  • Understanding the importance of menu design for operational productivity
  • Development of your menu as a tool for both internal and external marketing

Email Marketing

Email marketing is far from dead; in fact, it’s one of the most dynamic and cost-effective ways to grow your business. We’ll focus on growing your lists and getting the most out of your email program. We’ll cover segmenting, subjects and techniques that work to increase your engagement, and how to measure success. Bring your questions and prepare to get your email program working to your advantage!

Coffee and Conversation with AngelCon 2021 Winner Tallyfor

Peter & Ben Wen, of Tallyfor and winner of AngelCon 2021, will join us this month to talk about their journey after winning $145K in equity investment. Tallyfor is the first collaborative, cloud-native app in a $2.8B market: US business income tax. This cloud software helps move data from source transactions to IRS filing. Tallyfor enhances online accounting software with the ability to complete business taxes.   

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.