Central CA SBDC Regional Network
Helping Your Business Start, Grow and Succeed

Grow with Google: Build Your Professional Brand

Having a strong professional brand and a well-thought-out career story can open many opportunities for you, especially when it comes to pursuing your next job.

In this workshop you’ll learn:

  • How to position your career story in a compelling way
  • How to improve your online presence and build a solid network
  • How to answer the common interview question “tell me about yourself” to make a strong first impression

 

Grow with Google: Protect Yourself from Online Scams

Learn to identify and protect yourself and your personal information from online scammers. In this workshop you’ll learn about three real-life online scams and familiarize yourself with some of the techniques scammers commonly use to access sensitive information.

In this session we’ll show you how to:

  • Understand what online scams are
  • Identify scam warning signs
  • Learn best practices for keeping info safe
  • Open and take notes in Google Doc

Grow with Google- Ponga su negocio en la busqueda de Google Y Maps

Aparecer cuando los clientes realizan búsquedas en línea es más importante que nunca. Asegúrese de que los clientes puedan encontrar información precisa y actualizada sobre su empresa local en la Búsqueda de Google y Google Maps, sin importar qué dispositivo utilizan. En este taller, aprenderá a crear y administrar un perfil comercial de Google de principio a fin.

En esta sesión, le mostraremos cómo:

Grow with Google- Lanza tu empresa con un marketing orientado al cliente

Como nuevo emprendedor, necesitarás más que buenos productos o servicios para que tu empresa crezca. También es importante contar con estrategias de marketing sólidas orientadas al cliente para llegar a tu público y convertirlo en clientes leales.

En este taller, aprenderás a:

  • Crear una marca atractiva
  • Definir tu audiencia
  • Convencer a los clientes
  • Construir lealtad y defensa.

“Putting Your Best Look Forward” – the Power of Visual Merchandising

Cal Coastal SBDC presents Lani Lott, President of L.L. Consulting for this timely webinar, sponsored by the City of Seaside. 

Retailers have known for years the importance of maintaining an appealing storefront and creating engaging window displays.  In today’s competitive marketplace a business’ visual brand is still a cost effective and silent sales technique that can benefit ANY businesses – whether you are a professional, service, hospitality, restaurant or even an e-commerce-based enterprise.

Introduction to the USASpending.gov website

Cal Coastal SBDC joins the panel with the Monterey Bay Procurement Technical Assistance Center (MBPTAC)  to present a webinar titled: “Introduction to the USASpending.gov Website.”

USASpending is a great resource for conducting marketing intelligence in the federal marketplace.  Plan on spending time with us to learn about the information you can pull from the site as well as taking part in a live demo of the site.

All registered attendees will receive a link to join the webinar on Wednesday, February 2nd.

This will be hosted in Zoom.

Understanding Certifications and Registrations

Cal Coastal SBDC joins the panel with the Monterey Bay Procurement Technical Assistance Center (MBPTAC) to present a webinar titled: “Understanding Certifications and Registrations.”

Learn about registering your business in various government systems and more importantly understand the many small businesses certifications that are available and how they could potentially help you or not in winning more government contracts through the various set-aside programs

All registered attendees will receive a link to join the webinar on Wednesday, January 19th.

USDA Small Business 101 Workshop-Day Two

Please join the United States Department of Agriculture (USDA), Office of the Assistant Secretary for Administration in a virtual “USDA Small Business 101 Workshop” to be held on January 11th and 12th, 2022, from 1:00 pm – 4:00 pm EST and 9:00 am – 12:00 pm EST, respectively.  The workshop is designed to provide businesses, unfamiliar with Federal contracting, in rural and underserved areas the information, tools, and resources available to increase their access to Federal procurement opportunities. Discussions will primarily focus on an introduction to business requirements and US

USDA Small Business 101 Workshop-Day One

Please join the United States Department of Agriculture (USDA), Office of the Assistant Secretary for Administration in a virtual “USDA Small Business 101 Workshop” to be held on January 11th and 12th, 2022, from 1:00 pm – 4:00 pm EST and 9:00 am – 12:00 pm EST, respectively.  The workshop is designed to provide businesses, unfamiliar with Federal contracting, in rural and underserved areas the information, tools, and resources available to increase their access to Federal procurement opportunities. Discussions will primarily focus on an introduction to business requirements and US

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.