Central CA SBDC Regional Network
Helping Your Business Start, Grow and Succeed

Webinar: Protect Your Brand- How to Create a Distinctive Trademark

Tuesday, July 30, 2019 - 10:00am to 11:00am
Price: 
Free

Presented by: SCORE Live Webinars

Your brand is your most valuable and important business asset—and at most risk for theft. Your brand, which includes your business name, your product or service names and your logo, is protected under trademark law. Trademark law is quite complicated and can be very confusing. So, it’s important to get the right help at the right time.

Vigilantly protecting your brand is a non-negotiable for all business owners, whether you’re just starting or growing your company.

Join this webinar presented by intellectual property attorney Kelley Keller, Esq. and learn:

  • What is a trademark and why it matters to your business
  • How to choose a strong trademark you can protect over time, both online and offline
  • Why federally registering trademarks is an important step when growing your business

 

Presentor Kelley Keller

 
Kelley Keller, Esq. is an intellectual property (IP) attorney, speaker, and relentless legal and business educator with more than 20 years of experience in the IP field.  Through her law firm, The Keller Law Firm, she works with entrepreneurs and businesses in a wide variety of industries helping them transform their ideas, knowledge, creativity, and innovation into valuable business assets that fuel growth and drive profits.

Kelley also teaches small business owners, creative and coaching professionals, digital entrepreneurs, and established businesses key strategies for starting, building, and growing a Rock Solid Business on a strong foundation through her website KelleyKeller.com.  Additionally, she offers educational resources for protecting, managing, and monetizing valuable brand assets and creative works so they provide enduring commercial value.

Webinar Link Will Be Sent Upon Registration
English French German Italian Portuguese Russian Spanish

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.