Digital Advertising Workshop

Dan will walk you through the process of how to test new business ideas very quickly.
This process utilizes paid ads from platforms such as Google, Instagram, Facebook, LinkedIn, TikTok and Reddit; along with simple one-page websites that only the targeted customers will see. This method is very low cost and enables small businessowners to focus on features/benefits their targeted customers really care about.
Speaker: Dan Weeks, Director of Employer Partnerships at Fullstack University
Dan teaches Entrepreneurship at Cal Poly SLO and is the Entrepreneur-In-Residence for the CIE Hothouse. Dan is a serial entrepreneur that has started and sold companies.